Word Count: 478Business: Custom Commercial Sign At all times and at all costs, your business needs to be noticed! One of the first steps to get noticed is through signage. Signage has to be clear, concise with an element of creativity. For that purpose, many companies hire commercial signage companies to make their sign. It is the ultimate goal of a signage company to help a company stand out with the help of a creative signage placed tactically in a particular location.
Let’s go back to how it all begins — The Brief: Custom SignageWhen you choose a custom sign design company, they will want to know a lot of things about your business. For example – Type of Business- Industry of Business- Type of Audience You Want to Attract- Readability: Illuminating for Night Purpose- Business Competitors Bring in The Creativity: SignageThis is where all the magic happens! Once the sign company gathers all the information, the designers start working on the features of the signage. Colours selection & schemes play an important role in adding a visual appeal to the signage. Commercial signage designers have the knowledge of which colors are appropriate for each industry. For e.
g. Making the signage of a law firm based using a lot of solid colors gives it’s a gaudy look at the same time making the signage of a gaming company in a plain black color will make it look dull. According to the business and the industry of the business, colour schemes of the signage need to be decided and incorporated in the final design.
Color, lighting, style are just some of the aspects that need to be in tandem with each-other to help your business get the attention. Placement, Readability etc.Your signage design is ready, placing of the signage is crucial. For e.
g. Placing the signage of a burger restaurant in a deserted area will gain you no popularity. Hence, placement is crucial along with that you need to decide if you want your signage to be ground-mounted/building mounted.
Depending on which mounting style you choose for your signage, shape, size, style of the signage will differ. Ok So now you placed your signage in the best possible location but passer-by’s cannot read it or are having difficulty reading it? In that case you have failed the purpose of this communication. Readability is one of the utmost importance especially for signage’s that are building mounted. Signage’s play a big part in getting your business spotted in most cases they are one of the first promoters your business. Premier Signs & Graphics can help you create “signs” you can show off your business. Wide range of custom and stock designs their expert artists have all the tricks of the trade.
Premier Signs & GraphicsCall Today215-804-0943Quakertown, PA Sources: – 1. http://www.davessigns.com/the-hidden-benefits-of-custom-business-sign-design/2. http://smallbusiness.chron.com/importance-signage-business-3348.html