When it comes to the role of films and their
influence on modern society, it’s about predicting how movies can portray
reality, what makes the movie is the reality, that is trends, people and life experiences. Film reflect society, both present and the past, they mould
stories and can communicate to a mass audience, and these are just some of the
few fundamental reasons why movies have become so global. “So how much has
cinema grown to become such a preeminent part of the human culture? “Shah, V (2011). The film industry has grown
rapidly since its inception in the early 1900s. Edictive. (2013). Over the
years, it has gained the attention of every culture, from every part of the
world. Films have the power to control the viewer’s opinions or sway them one
way or another. Similarly, the media works in the same way, the influence of
the mass media can be either positive or negative everyone reacts differently.
During the 1920s five major
studios were bought to life from the Hollywood area, the manifestation of
cinema bought an experience that was both simulating and out of this world.
These studios included Metro Goldwyn Mayer, Paramount, Warner Brother, 20th
Century Fox and RKO radio. Edictive. (2013). The growth helped develop movie
viewings and overall popularity within the film industries and the many forms
of entertainment. “The growing question is why are movies considered to be a
mass communication medium and in what ways? Also does a sudden rise in the
popularity of movies impact all viewer’s opinions around the world?” Edictive.
The article ‘Influence of
Film on Modern Society’, demonstrates how the word ‘mass’ fits perfectly
into the description of filmmaking, because it can ‘mass communicate’ a meaning
and a message to a large audience. As a result, this raises the status of all
movie genres. Movies educate us and penetrate ethical values which we experience.
These movies reflect on a society, showing people what they want to see and
imitating life itself, appeals to a whole rather than a minority; movies of any
genre serve a purpose no matter how long lasting the effect will be.
Once we delve into the cinematic experience we are engaged with
the simulant ‘seeing a movie on the big screen’ Edictive. (2013). Sitting in a
darkened theatre is the medium effect of an unforgettable experience. That
allows us to be a part of the movie and become disengaged with the outside
world, to engage with intangible ‘cinematic experience’. A film example that
relates to this simulating experience would be ‘The City of God’, Edictive.
(2013). This movie specifically delves into the hardship of people in the
everyday. This is a prime example of how movies can be learning tools and eye
openers appealing to the segment of the masses. We consume, interact and learn
from the messages they visually communicate.