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 Theoretical  framework                            RESEARCH   HYPOTHESES:1.   HO: Students have negative perception for media studies ormedia industries.Hi: Students have positive perceptionfor media studies or media industries.2. Ho: There is too muchstruggle before you are earning good money.Hi: there are lots of opportunitiesin future for media students.    ResultsTheresults of the survey indicate that most of the people have great image forfuture placement in media but also they have negative image as well.

complete descriptionof result is on last page  Asthe results indicate that 18 to 25 people gave 88% response, 26 to 33 peoplegave 6% response and 34 to 40 people gave 6% response.        60% of the respondents were femalewhile the rest were males.          Asthe result indicate that 75% people aware themselves through internet while 15%people through television,2% people through newspaper and 7% people throughother sources.1% of the respondents skipped the answer.    Theresult indicate that 78% people gave “yes” response, 15% people gave “maybe”,4% people gave “no” response and 3% people skipped the answer when they wereasked .

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       Asthe results indicate that 42% people “agree” that media studies institutionsare growing rapidly, 38% people “strongly agree” with it while 19% people gave”neutral” response and 1% disagree with the statement.       Theresult indicate that 64% people gave “negative” response and 36% people gave”positive” response of it.                     Asthe result indicate that graduated media students are on field job? 49% peoplegave “yes” response, 37% people gave “maybe” response and 14% people gave “no”response.              Theresult indicate that 39% people gave “yes” response , 34% people gave “no”response, 26% people gave “maybe” response and 1% skipped the answer.      Theresults indicate that 59% people gave “no” response on Pakistan have educated employeesor staff , 26% people gave “yes” response and 15 people gave “may be” response.

       DiscussionAsthe result support the hypothesis that media studies  has a negative, positive  both impact . Most of the people are notsatisfied with the performance of media, so the performance of media is aquestion mark. Pakistan media has experienced staff but not educated so peoplewant merit base sites. People wants to see comedy, comics, news on their TVscreens and wants to do work for media us well .

Pakistan media seems to play abias role and they work only to get higher ratings among the competitors. Thisis the reason that people are not happy with the performance of media.  Perceptionsof Journalism Whether they like it or not, those in the journalism fieldare adapting to today’s technology, and using social media to connect with the audienceis another way of provide news (Skoler, 2009). While the industry changes,research into how students feel about the industry during this change isimportant. Journalism schools across the nation have been using the same basicteaching models, including general reporting courses, for decades, regardlessof the students’ focus (Mensing, 2010). Rather than updating curricula aroundtoday’s journalism and where it stands, schools are surrounding curriculaaround “the idealized perception of journalism education,” which “still centerson the reporter and the basic functions of information gathering, evaluation,production, and distribution” (Mensing, 511). However, this model doesn’t suitjournalism today. Today, journalists should be focusing on their communities,making them the reporter, editor, and facilitator within that community.

15Becker, Vlad, and Desnoes (2010) find that enrollment in journalism educationslightly declined in 2009, as well as a shift in interest from moreprofessionally focused groups to a broad field of communications. Data from 483active journalism programs throughout the nation surveyed their students, whichprovided evidence that the skills taught in the journalism and masscommunication curricula revolved primarily around using journalism skills onthe web, with the majority, 89.8%, learning how to write for the web. Thesurvey also found that the interest in print journalism (6%) was at the lowestpercentage it’s been in ten years. While print journalism interest declined,students interested in telecommunications and media production grew, from 7.

4%in 2008 to 8.7% in 2009. Though enrollment in news editorial declined for thefirst time since 1999, a ten-year mark from the research in this study, by0.5%, the researchers don’t find the decline to be a sign of a negative futurein journalism enrollment. Becker, Vlad, and Desnoes find that the averagejournalism program continues to be organized around traditional journalism,adding that (2010), “Journalism has been the most prominent casualty of thechanging media landscape, yet the percentage of students enrolled in printjournalism, broadcast journalism, or some type of journalism that does notdifferentiate between print and broadcast declined only slightly in 2009 comparedwith 2008” (p. 238). This continuation in journalism studies is exemplified bystudents’ media use in the future.

While research has been conducted to findwhere students plan to retrieve news in the future, very little has been doneto capture students’ perceptions of the journalism industry. The generationalshift away from news is an area of research that pertains to the future ofseveral journalists, both those writing today and those studying 16 to becomewriters. A quantitative study including 1,222 undergraduate students from twouniversities shined positive light on what many thought to be a dying industry(Lewis, 2009). Based upon the uses and gratifications typology, students wereasked how they find identity, utility, or diversion in news. Unlike manytheories for the future of journalism, students are anticipated to get theirnews from traditional, print sources in the future, not online sources likesocial media. Further, the study found that students who read traditional newsperceived traditional news positively, and also said they were more likely tobecome traditional news users in the future.

Those who read online news weremore inclined to perceive news negatively. Another area of readers’ perceptionsare those pertaining to the readership of local newspapers (Armstrong , 2009). The importance of community-driven news has increased, and isthe most reliable source of information for most communities across the nation(Hansen & Hansen, 2011). This is also true for young readers.

In fact, astudy at the University of Florida found that 30% of the students surveyed hadread the local newspaper 5 days prior to taking the survey, and 82% had readthe college newspaper over the same 5-day period. These findings also suggestthat recent exposure to the paper also has a positive correlation with how thatreader feels about the credibility of that local newspaper. Perhaps restoringthis focus on gathering local, community news, rather than the industrializedmodel is needed to find a median between what journalism students want to learnand what they should learn (Mensing, 2010).

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