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Theoretical  framework



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1.   HO: Students have negative perception for media studies or
media industries.
Hi: Students have positive perception
for media studies or media industries.
2. Ho: There is too much
struggle before you are earning good money.
Hi: there are lots of opportunities
in future for media students.






results of the survey indicate that most of the people have great image for
future placement in media but also they have negative image as well. complete description
of result is on last page


the results indicate that 18 to 25 people gave 88% response, 26 to 33 people
gave 6% response and 34 to 40 people gave 6% response.









60% of the respondents were female
while the rest were males.











the result indicate that 75% people aware themselves through internet while 15%
people through television,2% people through newspaper and 7% people through
other sources.1% of the respondents skipped the answer.





result indicate that 78% people gave “yes” response, 15% people gave “maybe”,
4% people gave “no” response and 3% people skipped the answer when they were
asked .








the results indicate that 42% people “agree” that media studies institutions
are growing rapidly, 38% people “strongly agree” with it while 19% people gave
“neutral” response and 1% disagree with the statement.







result indicate that 64% people gave “negative” response and 36% people gave
“positive” response of it.








the result indicate that graduated media students are on field job? 49% people
gave “yes” response, 37% people gave “maybe” response and 14% people gave “no”







result indicate that 39% people gave “yes” response , 34% people gave “no”
response, 26% people gave “maybe” response and 1% skipped the answer.







results indicate that 59% people gave “no” response on Pakistan have educated employees
or staff , 26% people gave “yes” response and 15 people gave “may be” response.









the result support the hypothesis that media studies  has a negative, positive  both impact . Most of the people are not
satisfied with the performance of media, so the performance of media is a
question mark. Pakistan media has experienced staff but not educated so people
want merit base sites. People wants to see comedy, comics, news on their TV
screens and wants to do work for media us well . Pakistan media seems to play a
bias role and they work only to get higher ratings among the competitors. This
is the reason that people are not happy with the performance of media.


of Journalism

Whether they like it or not, those in the journalism field
are adapting to today’s technology, and using social media to connect with the audience
is another way of provide news (Skoler, 2009). While the industry changes,
research into how students feel about the industry during this change is
important. Journalism schools across the nation have been using the same basic
teaching models, including general reporting courses, for decades, regardless
of the students’ focus (Mensing, 2010). Rather than updating curricula around
today’s journalism and where it stands, schools are surrounding curricula
around “the idealized perception of journalism education,” which “still centers
on the reporter and the basic functions of information gathering, evaluation,
production, and distribution” (Mensing, 511). However, this model doesn’t suit
journalism today. Today, journalists should be focusing on their communities,
making them the reporter, editor, and facilitator within that community. 15
Becker, Vlad, and Desnoes (2010) find that enrollment in journalism education
slightly declined in 2009, as well as a shift in interest from more
professionally focused groups to a broad field of communications. Data from 483
active journalism programs throughout the nation surveyed their students, which
provided evidence that the skills taught in the journalism and mass
communication curricula revolved primarily around using journalism skills on
the web, with the majority, 89.8%, learning how to write for the web. The
survey also found that the interest in print journalism (6%) was at the lowest
percentage it’s been in ten years. While print journalism interest declined,
students interested in telecommunications and media production grew, from 7.4%
in 2008 to 8.7% in 2009. Though enrollment in news editorial declined for the
first time since 1999, a ten-year mark from the research in this study, by
0.5%, the researchers don’t find the decline to be a sign of a negative future
in journalism enrollment. Becker, Vlad, and Desnoes find that the average
journalism program continues to be organized around traditional journalism,
adding that (2010), “Journalism has been the most prominent casualty of the
changing media landscape, yet the percentage of students enrolled in print
journalism, broadcast journalism, or some type of journalism that does not
differentiate between print and broadcast declined only slightly in 2009 compared
with 2008” (p. 238). This continuation in journalism studies is exemplified by
students’ media use in the future. While research has been conducted to find
where students plan to retrieve news in the future, very little has been done
to capture students’ perceptions of the journalism industry. The generational
shift away from news is an area of research that pertains to the future of
several journalists, both those writing today and those studying 16 to become
writers. A quantitative study including 1,222 undergraduate students from two
universities shined positive light on what many thought to be a dying industry
(Lewis, 2009). Based upon the uses and gratifications typology, students were
asked how they find identity, utility, or diversion in news. Unlike many
theories for the future of journalism, students are anticipated to get their
news from traditional, print sources in the future, not online sources like
social media. Further, the study found that students who read traditional news
perceived traditional news positively, and also said they were more likely to
become traditional news users in the future. Those who read online news were
more inclined to perceive news negatively. Another area of readers’ perceptions
are those pertaining to the readership of local newspapers (Armstrong &
Collins, 2009). The importance of community-driven news has increased, and is
the most reliable source of information for most communities across the nation
(Hansen & Hansen, 2011). This is also true for young readers. In fact, a
study at the University of Florida found that 30% of the students surveyed had
read the local newspaper 5 days prior to taking the survey, and 82% had read
the college newspaper over the same 5-day period. These findings also suggest
that recent exposure to the paper also has a positive correlation with how that
reader feels about the credibility of that local newspaper. Perhaps restoring
this focus on gathering local, community news, rather than the industrialized
model is needed to find a median between what journalism students want to learn
and what they should learn (Mensing, 2010).

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