Advertisement Sporting’ Life” used the concept in a toy doll format as well as the posters for the endorsement of the theme: “Say No to Drugs” campaign. C) Financial Aspect A detailed business plan outlining the marketing production and financial projection would have to be developed before any of the investor would commit capital. Sporting’ Life concept is addressed to three specific areas: the drug-free living, good sportsmanship and moral/ethical behavior. It) Sporting’ Life as a doll, there has no direct competition; it will have a great deal of indirect competition. I) The survey conducted to gain insight into the consumer’s reaction to the Sporting’ Life showed a good reaction to the concept of the doll and the character to be used for antiradar campaign. ‘v) Sporting’ Life received a 94 percent affirmative response that the idea of a character advocating good sportsmanship and antiradar is a good idea. V) Sporting’ Life used real persons as spokesperson for the “Say No to Drugs” program makes the topic more credible to children instead of characters.
WEAKNESS I) Mr…Huggins is not pretty sure if the information is complete enough to the Truckee of clear business plan for the investors. It) Mr..
. Huggins used only one method which is survey to gather insight/information about the Sporting Life dolls. OPPORTUNITY I) “Sporting’ Life” would have an opportunity to widen its niche if his image were reproduced on a poster. I’) “Sporting’ Life” cartoon character, would probably appeal to elementary-aged children. Iii) Sporting’ Life has three main regions are currently being targeted: the Delaware Country, state of Indiana and Midwest.THREAT I) The “Sporting’ Life” has three major competitors: McGuire, Woodsy Owl and Ronald McDonald and two minor competitors which are the characters of Snoopy and ‘V. ALTERNATIVE COURSE OF ACTION A) Set up a manufacturing site in the Muncie area. B) License the doll to another manufacturing company.
C) Manufacture the doll overseas in the Orient. D) To license the Doll to the Ohio Doll Company