This is particularly true of foodstuffs. Sad in Zanzibar, a staple food made from maize meal, would not go down well in Beverley Hills, California. Neither would Middle Eastern sheep eyes menus. Products of a more technical nature, like computers, on the other hand, have a universal appeal. However there is plenty of evidence to suggest that, with shrinking communications and with more people than ever traveling, even the most culture bound product or service can, and is, finding a world market niche.
So even the infamous Volcanoes footwear of the South African pioneers has found its way into most corners of the world. The social environment, social context, coloratura context, or milieu, refers to the immediate physical and social setting in which people live or in which something happens or develops. It includes the culture that the individual was educated or lives in, and the people and institutions with whom they interact.
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The interaction may be in person or through communication media, even anonymous or one-way,and may not imply equality of social status.Therefore the social environment is a broader concept than that of social class or social circle. The social environment also includes some special features that will affect project selection and execution, as well as their relative success. They include, for example, the following factors: ; number of official languages and their distribution ; national average level of education ; population distribution in terms of age and territory ; social values: democracy, family, individual freedom, entrepreneurship and riveter enterprise, etc.The cultural environment is closely linked to the three above-mentioned factors and would be difficult to present independently. A few aspects to take into consideration are: distance between the citizen and the government, real or perceived ; social orientation – individualist versus collectivist ; roles of men and women within society ;
