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Bass was an artist of many talents. The world knows him as “The man who changed
graphic design”. He was also a major part to the New York School House Movement
that took place during the 1940’s and 50’s. Throughout this research paper I
will be informing you of the life of Saul Bass, the New York School group, and
Saul’s importance and effect on the art world during the New York School House

            Saul Bass was an American artist who
was involved in both filmmaking as well as graphic design. He was born in 1920
and died in April of 1996. His artistic career lasted roughly 40 years. During
his time of being an artist, he had the opportunity to work with some of
Hollywood’s most prominent filmmakers. He is specifically known for his title
sequences as well as his poster design for the movie, Preminger’s The Man with the Golden Arm. Although he was heavily
involved with filmmaking, he was also well known for creating the logos for The
Bell System, AT, Continental Airlines, and United Airlines.

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            To accomplish what he has done in
the art world, it is important to know a little bit about his early life. Bass
was the son of Eastern European Jewish immigrants. He was born in the Bronx,
New York. He graduated high school and then studied at the Art Students League
as well

Brooklyn College. His Hollywood adventures started for him in the 1940’s where
he was doing print work for film ads. Then he was noticed by the famous
filmmaker, Otto Preminger. He was first hired to design the film poster for his
movie Carmen Jones. This impressed
Preminger and led to Bass’s involvement into creating title sequences.

            A title sequence is the way in which
filmmakers present their title of the film and the important production and
cast members. As you have noticed today, every movie or television

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starts out with the title of the movie and the main actors or people involved
in making the production. Then they play the show or the movie which leads into
the conclusion portion of the sequence. This is the part where they mention
everyone involved in the making of the production. This involves people
anywhere from the main actors, to the make-up artists’ and hairstylists’, all
the way to the titles and producers of the songs that were used in the film.

            Bass’s contribution to the title
sequencing in the film industry blew up due to his outstanding concepts and out
of the box ideas. His first titling sequence was constructed in 1955 for the
film Preminger’s The Man with the Golden
Arm. As mentioned before, this was the film that he created the film poster
for. To come up with the artwork and the titling sequence, Bass used the most
of his creative abilities. He strategically broke down the subject matter, came
up with a relatable design concept, and then formulated his design construction
to fit with the films message. His outstanding work that he created though this
method made him quickly known in the art and film industry. This led to him
being opened up to other work opportunities such as working for famous
filmmaker, Alfred Hitchcock. Bass’s title sequences stood out because he
invented a new type of kinetic typography. Then then led to him designing title
sequences for many other filmmakers for the rest of his artistic career. 

            The effect that Bass made during his
time has carried out to designs and sequences that we see today. As an example,
Catch Me If You Can (2002), X-Men: First Class (2011), and Mad Men (2015) are all based off of
Bass’s graphic style. His animated sequences and his simple but straight to the
point style has been made as a major form of creating art even in today’s
society. His design style speaks for itself as to why he was also so famously
known for logo design. He was brilliant at creating an icon or naming concept
that was easy to catch on too.


Saul Bass was heavily affected by
the New York School House Movement. This movement was created by the New York
School House group. This group was made up of the 20th-century
painters, poets, dancers, and musicians that were primarily based in New York. This
group mainly painted by the techniques of action painting and color field.

These painting styles have now been recognized through the Abstract
Expressionism Movement. The New York School House Movement was one of the most
influential modern movements. New York then took the title of the world’s
center of avant-garde art from Paris. The artists of this movement involved
John Ashbery, Kenneth Koch, Barbara Guest, Frank O’Hara, James Schuyler, Willem
de Kooning, Jackson Pollock, Mark Rothko, and Robert Motherwell. These artists
drew inspiration from the surrealism and contemporary art movements. Their work
was mostly displayed in the 9th Street Art Exhibition annually from
1951-1957. The 9th Street Art Exhibition was a historical
ground-breaking exhibition which led artists to feel as if it was the beginning
of a brighter and more possible future.

            The Abstract Expressionism Movement
was an American Post- World War II movement. Abstract Expressionism was first
used in American art in the year od 1946. But this was not the first time that
art had taken on this creative style. The Abstract Expressionism Movement was
first used in art during 1919 in Germany. This movement was mostly used by
artists from New York which is associated with the New York School. The artistic
style involved emotional intensity and self-denial of the German expressionists.

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