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Introduction Our strategy will be our story. Our goal will be to come up with three courses of action for our overall strategy. It will then be the responsibility of our CEO to choose between those three courses and decide on the best route for our organization to take. Our company knows we will have areas where we will fail. We want to learn from those mistakes and make our company better. The following paper looks at Simmons Constructions best value discipline, generic strategy, grand strategy, while mapping out our best plan for success.Best Value Discipline The technology boom has changed every industry and construction is no different.

Out of the three value disciplines to choose from, we have decided that customer relationship is the best one for Simmons Construction. We need to make sure that our customers are one-hundred percent satisfied with the final product. A building is something that is very important to the owner. It is something that they expect to last a long time.

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You can’t have anything in that project look like it was put together at a sub-standard level.Word of mouth in the construction industry is so important. Being late on a project or having a building that is not considered up to standard will be our downfall. These two things are perceptions of a customer and we need to make sure they are good. Making sure that they love the final product will be our ultimate goal.

It will be crucial to make sure that we map out our exact plan on how we intend to make this idea a reality. Generic strategy We have examined the three general types of generic strategies.The first is the low- cost leadership strategy. This is being the low-cost leader of the industry, or basically the cheapest company available. This is the most common strategy in the hippest one and goes with that. Though we realize we need to be competitive in our bid we do not believe this is the strategy for us. Some companies put themselves out of business trying to always be the cheapest company out there.

The second is the Differentiation strategy. The idea behind this strategy is to appeal to many customers through product differentiation.This is appealing to our organization because if we can come up with new product or in our case a new way of delivering that product it might Just be enough to set us apart from the competition. We need to have aspects of our buildings that you Just do not see anywhere else.

And lastly, the third strategy is the Segmentation Strategy. This focuses on the needs of a particular market. We feel that a mixture of the Segmentation and the Differentiation strategy is the best solution for our company. Just the fact of our company is focusing on pre-fabricated metal building puts us in a very particular market.And if we combined that with a strong differentiation strategy by appealing to the customers because we cause that perception that our building are superior we know we will be successful. Grand strategy Grand strategies are long term plan which provides direction in accomplishing long- ERM business goals. We have a lot of strategies to choose from.

We feel that innovation is our best way to success. Having a new way of construction our buildings will help us achieve the competitive advantage that we need.We also need to be innovated in the types of materials and tools that we use.

That will be crucial in helping us achieve our goals in our generic strategy. Conclusion Having a long term plan will help us achieve our goals. The first step is to define the strategies we intend to use. Then we will construct an operation order, stating every step of how these strategies will be carried out. The other part of the operation order will define company roles and delegate specific task to those individuals so they will know what is expected of them.The head of the company will then manage the plan and make sure every strategy is carried out the way that it was intended to be. We feel that we have a good mixture of the different strategies that we want to us and that our different strategies even complement each other rather than compete against one another. We are very excited to implement this plan we have come up with.

References Pearce II, J. , & Robinson, R. (2013).

Strategic Management (13th deed. ). New York, NY: McGraw-Hill.

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