Product:Vee Technologies is a global business process management firm. Vee Technologies provides strategic services to its customers in the following industries:? Healthcare provider? Healthcare payer? Media ? Logistics? Heavy engineering? Aerospace and defenceThe services offered by Vee Technologies are mainly software related services.
All of these are the product & service strategy in its marketing mix. Vee Technologies Services & solutions division provides these following services – Healthcare BPM and BPO; Medical billing and coding services; Healthcare Payer; Heathcare Provider; Logistic services; Heathcare Analytics; Finance and Accounting Services; Animation Services.Price Vee technologies is using dynamic pricing method based on the solutions of the services according to customer’s requirements. Vee technologies charges a price depending on the market, for similar and common services.
For some specific project, when company has to show more dedication in terms of research ; development and employee engagement, the pricing strategy adopted is such that it benefits for client and the company both.as the cost saved by the software, is huge therefore, for better services, Vee Technologies can charge a good amount of fees. Hence it charges a customize fee.
As with growing IT requirements, challenges in IT sector is also growing. Clients want cost based price, if task is not so much demanding .hence competitive pricing marketing mix strategy is an important part of Vee Technologies.When salaries are significantly low, for proposing better prices to client, cost saving is done through offshoring the employees. Consequently, depending on the talent pool of the company, it always lessor price than its competitors.
Place:The headquarter of the company is in New York, technology hubs in Bangalore, with additional delivery centres in Salem and Chennai.Vee technologies is a global IT service provider firm and has a worldwide presence. It’s always look after to acquire new customers, by using new market trends. Main clients are based out of US and India. So our customers are managed through pool of employees. India is a great place for hiring new employees by the firm, giving a cost advantage to the firm.