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. Pricing Strategies: Penetration Pricing: This pricing strategy is followed by companies with the intention to maximize their market share. They believe that a higher sales volume will lead to lower unit costs & higher long-run profit. Example: China Mobile Phones in India. This is one of the fastest growing industries in India. China mobile phones are cheap and offer the same features as a expensive mobile from some other well known manufacturer few samples of Chinese mobiles are shown above.Company can offer low interest financing to customer. This will reduce debenture of initial cost to the customer.

Example: In 2009, Monika piloted a scheme in two Indian states where it slaveholders on a weekly installment of 100 rupees ($2) over 25 weeks period. 3. Psychological Discounting: This is done to make the customer believe that product is priced cheaply or some cases Just break the price barrier that customer has in his mind licorice at price RSI. 999/- which is priced Just below RSI.

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