Influence of mass media Recently, among the important achievement of human is leap development of communications technology. It is phenomenon and has strongest impact. Beside the continuous improvement of speed, size and diversity, the mass media increase transfer capability and their technical quality.
That changes can make the media spread father and penetrate deeply and change the nature of social life such as psychological, cultural ‘s norms and people’s habits Today, new media is everywhere around; therefore, help people have a better life.It has strong power which create new space not having the virtual – reality frontier and make a digital gap in the society. Mass media contains newspapers, magazines, television, radio and Internet. People use mass media everyday every time. According to statistically, average people spend 2.
5 hours per day to watching TV (http://www. productivity501. com/how-much-time-do-you-actually-have/). A half of leisure time’s people is spent watching TV and using mass media so that it also has strong effect on people’s life.Thanks to rapid development of media, people over the world and update information easier which is impossible in the past. Not only is it communication devices but also as effective tool to help people manage their life, learning, knowledge exchange, commercial, and more and more other function. It is easily to deny that it is the first time people has invented a new technology what likely to hold their own and make them unable to leave or lack of it.
Let’s imagine if we live in the world without all this equipment, our world will be chaos out.Moreover, Internet has a great deal of valuable information but sometime they also biased and commercial, which make it unreality. Due to ability making the concepts of space and time become more relative, some people become more far from reality since they feel live in virtual world more comfortable. In fact, a lot of people enjoy surfing the Net and spend about eight to twelve hours per day for chat, game online, virtual relationship. They are likely to become victims of scams, online fraud, gambling on network and programs violent and pornography.In addition, the old media is only eliminated political borders and make a better integration while now Internet is a great tool of high technology communication, education, dissemination knowledge, connecting and sharing a lot of public utility. However modern media is likely to make digital gap has change to exist due to differences in standards of living, age, gender and access to new media. This is gap between the people having much information and people having less information, wealthy nations and penniless nations.
This can make people who live in disadvantage background suffer more and more marginalized and abused. It is a serious problem when modern media make deeply the gap that separated the poor from the new network. Not only does mass media create digital gap, it also make enormous change about psychology and culture’s norms and people’s habits. The mass media digital present a variety of functions, which always attractive with many people than ever before such as mobile phones with multi-functional.With having a smart phone, people can watch TV, read e-news and e-books, play games, chat and use Internet, take photo. It’s become indispensable accessories of wealthy people and a modern mobile phone is a symbol of social status. Due to appear of mobile phone, people can communicate quickly and more convenient but the other hand they are likely being depend on it and can be disturbed.
Mobile phone is likely to being cause of lack of sleep and leading to stress. Beside development of mobile phone is the attraction of Internet.A great deal of website are opened with many colorful themes and advertising, which can help people buy any thing by the Internet including antique or luxury products. Many online forums allow user to contribute their opinion, express feeling freely.
The owners of email addresses and social networks can help people have a privacy place to express themselves, which not be controlled. With popularization of the Internet, people can watch television, read news and books by Net, which will lead to disappear of newspapers in the future.Due to developing high technology media, the needs of people are different far from before. Many people never understand that why teenagers can live in a dimly lit room with only the glowing screen to light up their lives. Moreover, thanks to ability of wirelessly connect their laptop, people lost privacy place of relaxation since they can work in everywhere and pressure of jobs will never stop. New life style is formed and people using virtual space become more confident with their communication.