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 Macdon industry manufactures agriculture equipmentin Winnipeg.

There is significant growth in this industry from past decades.Government subsidies given to the farmers has led to growth in sales of agricultureequipment’s.  A major segment of the Advanced Manufacturing cluster,agribusiness manufacturing and technology shipments are estimated to exceed $1billion in this company. As much as 70% is exported with the majority bound forUnited States market destinations, particularly the Upper Midwest. The numberof employees working here are 5,800 people right now whereas this company isnow owned by Linamar.

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https://www.gov.mb.ca/jec/profiles/agribus/index.

html COMPANY: MacDon Industries Ltd. is a Canadian company headquartered in Winnipeg,Manitoba that manufactures specialty in agricultural equipment’s. Thecompany was established by Joe MacDonald (1924-1991) of Truro NovaScotia in 1970, having purchased Killbery Industries Ltd., which had beenmanufacturing swathers (windrowers) since 1949.

The size is 800,000 square feet (74,000 m2) andlocated in the Murray Industrial Park, the company had employed 1,350 people in2015, and sold its products worldwide. Besides selling under their ownname, the company had also manufactured agricultural equipment for othercompanies including John Deere producing self-propelled windrowers,headers and pull-type mowers, sold under the name of John Deere brand. Thepresident and CEO of the company is Gary Giesbrecht.http://www.macdon.com/en/products PRODUCTS: v SWATHERSAND WINDROWER v COMBINES v Mowerconditioner agriculturev AgriculturalEquipment, Machinery & Parts v Components-Parts-Accessv HarvestingEquipment v Tractorsand Power EquipmentService issues:Therfore, vice presidentof this industry had asked Carpedia to look after the issues in Macdon andfollowing thiamgs are to be cared of;·        Manufacturingscheduling tools, production of kits, and outsourcing processes need tobe improved.·        Shippingdelays·        Unnecessarycosts·        Bettercapacity planning tools to improve production in products.

     http://carpedia.com/case-study/macdon-industries-ltd/Price and finance:v  MacDonsells its specialized agricultural harvesting equipment in over 40 countriesand has about 1,400 dealers and distributors in its global network.v  Linamar,whohad purchased this company for $2 billion had 59 manufacturing facilitiesglobally and about 24,500 employees working, had sales of $6 billion in 2016.http://www.cbc.ca/news/canada/manitoba/macdon-industries-agriculture-sold-1.4450136   COMPETITORS:First one is Reichhardt Electronic Innovations has a 30-year history in Germany providingsolutions to OEMs in agricultural and commercial manufacturing.

The emphasishas been specialized electronics controlling hydraulics and machine functions.The North American presence began over 10 years ago.Therefore, second one is Capello QUASAR corn head that had years of leading-edgeengineering refinement and precision craftsmanship. The trouble-free Quasarcorn headers, known for low maintenance and high-efficiency performance, haveexpertly harvested millions of acres in 80.Other one is HCC which is leading designer and manufacturer ofcombine reels, combine sieves, combine chaffers. They have specializedmanufacturing capabilities, with high quality products that are utilized byOEM, yet available to you right on the farm.http://www.equipmentdealerdirectory.

com/company/812699/macdon-industries-ltd PromotionAs thiscompany is been sold to Linamar company and Linamar believes that they willpromote their company by various aspects like product offerings and they willgo in newly developed markets and undeserved markets. They make sure they havetested the product as they bring it up in the market so that customers can notfeel any lack in service. Every time they make changes in their products withchange in technology as with introduction of GPS equipped vehicles and we cansay that they run with technology. Therefore theywere winner of 2016 best product like R1 series pull type disc mower for whichthey were awarded. Customers of macdonB2B:They selltheir products to other companies like John Diere and many other companies asthey had sell their products to other agricultural equipment industries. Thesesmall scale industries approach macdon to purchase the products as they havegood market reputition.B2CAs this isestablished in Winnipeg, so many farmers here buy agricultural products fromthis company and they have good market price and quality in area.

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