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Loyalty to the brand: refers to the repeated purchase of a product or service as a result of perceived value, trust and the link generated between the client company.Awareness – Brand awareness occurs when a brand achieves a high level of knowledge within its market / s, to the point of being recognized and remembered among different groups of peoplePerceived quality – It is influenced by many more values, beyond materials and product processes.Brand Associations- Associated brands have to define what product or service they want to move forward, what their characteristics are, work deadlines and to which public they are directed within the segment.Other: proprietary brand assets- Corporations are cemented by brand assets, which are the elements themselves. That is, the set of media that belongs to them and through which companies can exploit endless possibilities that contribute to enhancing brand value.

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