Site Loader

Persuasive messages are used to promote, advertise, advocate and inform individuals in the workplace. There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment.

Persuasive Messages

Healthy Juice Drinks is trying to persuade the largest store in the country (Big-Mart) to stock their product. The marketing team plans to use persuasive messages in their sales presentation in order for Big-Mart to stock their drinks. Persuasive messages are a type of communication that’s used to change an individual’s intentions, actions or beliefs.The marketing team has to be particularly careful that the company’s messages are both legal and ethical in order to conduct good business practices.

Best services for writing your paper according to Trustpilot

Premium Partner
From $18.00 per page
4,8 / 5
4,80
Writers Experience
4,80
Delivery
4,90
Support
4,70
Price
Recommended Service
From $13.90 per page
4,6 / 5
4,70
Writers Experience
4,70
Delivery
4,60
Support
4,60
Price
From $20.00 per page
4,5 / 5
4,80
Writers Experience
4,50
Delivery
4,40
Support
4,10
Price
* All Partners were chosen among 50+ writing services by our Customer Satisfaction Team

The team’s messages must not be illegal or use misleading, distorted, unmoral evidence in their claims. Let’s look at the legal and ethical concerns of persuasive messages that the team has in trying to promote their new drink.

Legal Concerns

Healthy Juice Drinks’ persuasive message is that their new fruit drink can help people lose weight.

The team needs to make sure that their marketing and sales messages are legal, or truthful and not deceptive. In the last year, the company spent over two million dollars on a study that was conducted by a well-recognized lab. The study showed that consuming two of the drinks a day as meal replacements can lead to a loss of five pounds a month.

The FTC, or Federal Trade Commission, ensures that any persuasive corporate message is not deceptive or misleading to consumers. If a company does not comply with the FTC, they can face fines and other repercussions from the Commission. Big-Mart was impressed that Healthy Juice Drinks did conduct extensive lab tests to support their claims with excellent results.

Ethical Concerns

Another important aspect of persuasive messaging is that businesses need to ensure that their communication is ethical, or morally correct. There are some basic tenets that companies should follow when creating persuasive messages. First of all, it is important that companies do not use false information or distort evidence to support their claims. Healthy Juice’s competitor, Fruity Power, claimed that their drink cured cancer.

They had no evidence to support this claim and subsequently were sued by customers and fined by the FTC.In addition, companies should not claim they are an expert in a subject area when they are not. Fruity Power had no business marketing products with claims to cure cancer when they had not retained any experts to help develop a product that could actually work.In the workplace, businesses, individuals and companies as a whole should not use persuasive appeals to divert the attention of the receiver to hide an issue. For example, it would not be ethical for Fruity Power to communicate to their customers that by buying their drink it would result in cancer research donations, all the while knowing that their product is a fraud.Another key element of ethical persuasive messaging is to not misrepresent or lie about the consequences of using a product.

Healthy Juice rejected an earlier version of their drink as one side effect was the loss of hair in the user. The company did not want to hide this from consumers, so they scrapped the earlier version. Lastly, in order to remain ethical, companies and individuals should not promote a product that they themselves do not believe in and trust.

In the end, Big-Mart did decide to stock Healthy Juice Drinks, as the company used ethical and legal persuasion to communicate their message.

Lesson Summary

There are many legal and ethical concerns that need to be addressed when persuasive messages are used in a business environment. Persuasive messages are a type of communication that’s used to change an individual’s intentions, actions or beliefs.

The messages should not be illegal or use misleading, distorted, unmoral evidence in any claims in order to remain both legally and ethically sound. Companies who do not follow these rules can end up harming their customers and receive fines by the FTC, or Federal Trade Commission, which protects individuals from persuasive corporate messages that are deceptive and misleading.

Learning Outcomes

After you’ve reviewed this video lesson, you should be able to:

  • Define persuasive messages
  • Describe legal and ethical considerations for persuasive messages that are used in the business world
  • Explain the consequences of failing to follow legal and ethical rules regarding persuasive messages

Post Author: admin

x

Hi!
I'm Eric!

Would you like to get a custom essay? How about receiving a customized one?

Check it out