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It was not before finishing graduation and getting placed that I finally mustered the courage to accept that engineering wasnot for me. I rejected the job offer and began introspecting – what should I do next and what not.In 2012, Google was pushing their advertising platform ‘Adwords’ in India. I stumbled upon their tutorial on YouTube andfound it interesting. Over the next 4 months, I created ads with credits from google to learn the platform.

By March, 2013, Ilanded a job as Junior Executive with ‘New Vision Digital Technology’, a start-up in NOIDA. I vehemently learned new tools,technologies and soon got promoted to Team Lead. However, due to serious medical issues I had to leave after 10 months andreturn home.

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At home, I learned about freelancing platforms like ‘Odesk’, ‘Elance’, et al. and started pitching services on these anddeveloped a good reputation over next few months. During this period, more and more people in India were exploring the onlineadvertising platforms and also, there was surge in the number private label E-Commerce companies.

So I started working on aservice model that would cater to these companies at a low cost and ensure service of high quality. I pitched this model toone of my college friends and after long discussions, we agreed on starting our own venture in Delhi, Mambo Media LLP. Withinthe first year, we saw steady growth and soon had a strength of 7 without any external source of funds.Things took a turn when Flipkart launched their own advertising platform in May, 2015 and contacted us to promote the same.They provided us with a list of their top 300 sellers in western-Delhi region – we saw this as an amazing opportunity anddirected all our resources to it.

Over the next three months, we pitched to each one of those 300 sellers and surprisingly,only a few signed up with us. Meanwhile, our regular business suffered because we prioritised our new service over the onesthat were bringing in regular revenue. We incurred losses but still had enough to keep the company afloat. However, itcreated ideological and financial differences between my partner and me, so we decided to close operations in January, 2016.Even though we weren’t successful, I certainly learned that over-dependence on a single person/company can be catastrophic;one must test new tools/ products, but never at the expense something that works. One should endeavour to gain expertise inwhat he/she knows while exploring new areas and seldom channelise all his/her resources away from what is generatingrevenues, tangible or otherwise.

What I’ll bring to ISB is an individual who has taken risks in life, has incorporated companies he had conviction in, ranthem successfully, and then failed miserably. I’ve never lost hope, always pulled myself back up, learned from mistakes, butseldom shied away from a challenge. I’ll contribute to the diversity of knowledge and be that future leader who defines theinstitution.

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