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Introduction:Over the last many years, there has been so much explained about the theory of Supply Chain Management by a number of Researchers, Scholar Academician, Professional Associations, Author’s and-so-on; and also discussed about its evolution from the Traditional Model that gazed at Push-Based Strategy, which focused on individual performance as well as with the lack-of long term growth plan to the current Modern Type of Global Supply Chain Management System which centralize the strong network across the whole supply chain partners.

The growing importance of Globalization certainly attributed to the instatement of Global Supply Chain Management. Thanks to our modern era; our civilization plus the Innovation of Digital Technologies and its wide spread use on our modern supply chain system creates a contemporary & higher-level chance to further develop a highly standard an end-to-end (Inside and/or Outside the organization/s as well as customers) throughout the supply the chain broader structure, but with a limited Pitfalls on its execution to Certain Business Sectors within the supply chain. According to the analysis given us ”Today” to evaluate its abstract idea, there are still contradicting issues to be dissected about the excellence of Modern Type / Seamless / Global Supply Chain Management.

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As mentioned above, there is still visible Pitfalls while implementing the entire modern theory in the light of the Global context and considering the case of some Sector/Industry.Therefore, further measures need to be considered on how to illuminate the Pitfalls, and of-course there are several solution strategies to achieve the aspiration of the entire Supply Chain Partners as well as the Customer. This statement will prove that there is still smaller degree of imperfection while applying the Modern Type of Seamless Supply Chain Management System, thoroughly identifying each of the difficulties and addressing predominantly contributing factors that hindering the entire chain as well as suggesting the base solutions. Summary of the Argument:Even though the majority of Global Supply Chain participants as well as contributors argue that the combined effect of integration, coordination, innovation, and openness at all level of the chain constitute the modern smooth supply chain process, some sectors / industry in the business world, in my case statement “The Online Retail Business” still not endorsing the essential features of Global Supply Chain System and calling for further review on its subsequent limitation especially the Shortage of Access to the Digital Technology as well as ICT somewhere around the world or in the majority of Less/Undeveloped Countries. In order to perfectly implement Global Supply Chain; as its name imply “Globally”, majority of stock holders including business associations as well as Governments around the world should be considering the significance of ICT infrastructure as well as related skills shortage constraints throughout the Less/Undeveloped countries, and its bottleneck effects.Let us discuss some of the constraints of the economic development on the majority of the ”On-Line Retail Business” because of the failure to apply Digital Technology and its barriers & challenges on the end-to-end supply chain system.Some the Characteristics in GSC;  Nonexistence of BoundariesApplication of Digital Technology & ICTIntegration and coordination Free trade zone establishmentSwift Bank Payment SystemOffshore business expansionInvolvement & collaboration with worldwide organizations like ”WTO” and related bodies…Code-sharing agreements between AirlinesInvolvement on disaster prevention & rehabilitation programs Strong association between customers, suppliers, manufacturers, logistics and-so-on are among the characteristics of GSCTo start with the main characteristics that the GSC must be acknowledging in the case of Online Retail Business is the “Non-Existence of Boundaries” between the sources, manufactures, supplies, logistic companies as well as customers. Such critical issue essentially seeking the coordination amongst the chain actors with an appropriate communication system in a regular basis and without obstruction as well as blockage.

Boundary has no place while applying GSCM in the current Globalization era. The use of “Digital Technology / ICT” and its continuous improvement going to helping the supply chain process in order to remain successful on the entire chain process. The very effect of non-functioning cooperation among the Supply chain partners because of the existing boundary limitation caused by natural scattered location of the entire participants as well as by the cause of undeveloped ICT infrastructure certainly brings the miscarriage effect on the overall idea of Globalization.The missing of essential element that constitute the Seamless supply chain going to have a damaging effect on the entire system and the world must be cautious the potential danger and invest much more continuously on the ICT by going beyond any geographical cooperation thinking to bring the idea of ”One World”, unless otherwise, the success of our dream to connect the world highly likely not to be true. In addition to the effect of Boundary existence, all the above stated characteristics and other many more not mentioned in this statement have equal weight for the success or failure of GSCM.

 This statement going to focus more on barriers related issues caused by the lack of proper infrastructure and because of inefficient communication among the chain partners on the On-Line Retail Business either with a multinational e-commerce corporation like ”eBay” or individual companies business transaction with their individual customers using electronic message system (email) or surfing the web page of single domain or multimillion serving website like ”Alibaba”    Barriers:Least but not Last, the barriers affecting the proper implementation of a proposed efficient global supply chain system in the case of Online- Retail Business are;Shortage of access to Digital Technology, especially in Non/Less Developing countries,Lack of language skills, Insufficient knowledge to use ICT to analyze data, troubleshooting in case of minor system problem and-so-on,Lack of the international payment system access (electronic payment access problem in case of Non/Less Developed countries)The initial review given to us for this discussion didn’t mentioned its concern about the solid fact regarding the partners with a limitation on ICT infrastructure and its unquestionable importance in the Supply Chain process. It is not even given weight for potentially affected partners; specially the Non/Less Developing countries; those are with a very huge demand for the entirely all commodities around the world as well as the major sources of raw materials. Even though, it is effectively clarifying the overall idea of Seamless Global Supply Chain and its significant advantages, it is not fully explained, and it lacks adequate information.But for me, the importance of ICT infrastructure to facilitate the Online Retail Business is extremely crucial point and as far as Global Leaders concerned on multilateral business relationship among the Non/Less Developing countries like most African countries, it should be a very notable issue to be addressed.From the reality point of view, I can’t imagine that the most concerned players in the modern supply management process might neglect the importance of further integration with Non/Less Developing countries to get the very benefit out of such unique supply chain ideas. But, wondering why the necessary measures to improve the fundamental basis for globalization retarded to this extent ?As the world knows, especially African are deprived of the benefits from development, modern education, important health facilities, very many essentials. Abandoning Non/Less developing countries, of course should not be a part of principles when it comes to Globalization.

So, it should the time for Researchers, Scholar Academician, Professional Associations, Global Leaders to accommodate the essence of the idea GSC system throughout the world speedily as possible.  Challenges:The following are very few of the challenges to apply a well-organized global supply chain system in the Online Retail Business.Shortage of access to digital technology,Incineration to the conventional (traditional) buying system of (showrooming); the buyer going to be more satisfying to visit stores physically to buy the products rather than buying on line, Limited global thinking and doubtfulness to use digital technology as a means of shopping medium,Inadequate logistics facility and a very poor infrastructure in Non/Less developing countries Even though Global Supply Chain System lacking the above-mentioned barriers and challenges, majority of the chain partners are enjoying the benefit comes through their inter-organizational integrated relationship, that of course, reinforces their entire supply chain relationship. Because, integration is the pillars of successful Supply Chain Management, all the chain partners should be taking in to account that the openness & transparency across the managements, the professionals within the chain as well as all the staff in every sector should be transparent. Also, accountability in all level and stages should be considered.

Reducing conflict among the chain partners, irradiate barriers within their circles, swiftly addressing the customer demands. The rapid flow of information both vertically and horizontally should also be the necessary point to deal with a problem and to find a swiftly solution while complaints coming from the customer, suppliers, manufacturers, logistics, wholesalers, retailers, service providers and-so-on. Integration is a power to achieve the goal seated by all partners; it is a tool for proper time management and cost saving mechanisms. Without integration, noting could be done on the right time, on the right place, with a limited resource and with the right quality.

In general, inter-organizational integration is a power for everything !!!  The method used to achieve their stipulated goals is through improving the process within the link of integrated chain can be: – working together to optimize their collective performance, using the latest improved management technique & system including supply chain integration Software, upgrading the skills of their staff, regular evaluation of the Pros & Cons throughout the process and-so-on. The best example for such inter-organization relation relationship is the DHL supply channel.DHL utilizing the most advanced real-time-tracking soft wear & distributing all the information (customizable) report in order to maintain shipment history, pre & post notification about the shipment status.CUSTOMER                                                              SUPPLIER                      (orders good via email from supplier)                                                     (supplier from manufacturer)                        MANUFACTURER                         DHL (contacts both supplier & DHL)                                                                (DHL deliver to Airline)                      AIR LINE                                                                              DHL Local Office (transporting to the destination & deliver to local DHL office)                                                 (Deliver To The 1st Customer)                                            The 1st Customer Finally Received the GoodsPlease Note That:Throughout the above order process and delivery cycle, all and the same information is shared among the chain partners from DHL IT Hub. Everyone on the cycle can track easily the states of the shipment as well as the final delivery information.

The inter-organizational integration concept fully applied within & among the partners and if any problem on the supply and delivery process can be happened of course will be corrected immediately with a combined effort.Of course, Advanced Technology can be utilized by companies within different Sector/Industry including Online-Retail Business to maintain the competitive advantages of the partners in the Supply Chain process. Example. The Technology Equipment can be a Barcode Label (a machine-readable code in the form of number or a pattern) used to identify the stock control as well as to generate electronic payment receipt. This can be helpful both the supplier and customer to save the time during the transaction as well as to manufacturer and supplier to indicate the stock position for further plan to immediate production.The second example and a very best practice and loudly appreciated implementation of advanced technology by companies on the global chain that gazed on the objective to be more productive at the lower cost is the indispensable element of modern seamless supply chain system is the “Drone Scan / Barcode Reader”.

This best example for such an ideal concept is the use of “Drone Scan / Barcode Reader” technology used by the e- commerce giant Amazon to detect the stock inventory on its massive warehouse. This Flying Drone Scanner Technology improves its massive warehouse. That technology improves its efficient activities.Conclusion:This study undertook the limitation in using Advanced Technology for Global Supply Chain activities specially in Less/Undeveloped countries in our world, despite its meaningful & worthy of excellence.The study also indicating advice and recommendation what Researchers, Scholar Academician, Professional Associations, Global Leaders should be taking in to account to accommodate the essence of the idea GSC system throughout the world speedily as possible.

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