Introduction:In this taskI will be evaluating the plan from the previous work.
In addition, I would alsobe discussing the pros and cons of the plan and ways to improve it in thefuture. Gathering feedback from a client and potential users: To improve the socialmedia plan, the most effective way to do this is to gather information from thecustomers and also the target audience in which in my case is 18- 29. Some of these feedbacks would help thebusiness understand and identify what is wrong with how they are handling thebusiness and ways they can improve. In addition the business needs to go back and see if theyhave achieved the goals they have set. If they haven’t hit the target, thenthey will to make some changes in order to improve and meet the goals they haveset. Itis important that the business considers how it will measure the success ofusing social media and the targets that it will set.
Measuring success and setting targets is importantbecause the business needs to be able to prove that the time and money spent onthe social media sites is worth it. This in the end comes down to the businesssetting a measurable targets. Communicating with a client, e.g. email, verbalcommunication: Since thisis not a large company, they would have to be managing their own social mediasite.
There can unforeseen consequences when posting content online. Peoplehave different perspective and opinions within the UK and the rest world. Withdifferent around the world there is bound to be negative comments, and the onlyway which best to deal with these situations is to respond to it positively andpromptly. The reason many people post negative comments online is because theydon’t think they’re being listened to (in store, on the phone or by email).
Sothey lash out. This then results to others persuading their peers to notpurchase the products. Speed is ofthe essence.
Acknowledge the customer’s issue as quickly as possible before itsnowballs and picks up other customers and prospects on the way. For the mostpart, customers don’t know or care about the issues that have caused themproblems. Too many companies begin the process of engaging with a fumingcustomer by listing all the excuses for why it happened.
These may be fullytrue and valid but the customer won’t care. All it looks like to them is thatthe company is trying to shift the blame away from itself. It is way better to start every communicationfrom the viewpoint of the customer – what happened to them, what it meant andeventually what can be done to make it right. Scheduling and documenting meetings: To be successfulwith the business, you have to set regular surveys to see if they meet thestandard requirements set by customers. It also important to listen to the customer’sfeedback and to document these suggestions in order to view them later on.
Afterthis the business will have to respond accordingly. Agreeing and adjusting timescales: It is crucial that thebusiness sticks to the time scales. For what times of the days they should postor when they should reach their goals. Communication is crucial and assuming thecommunication and customer service is great, it would become much easier forthe business to change the timescales in order to meet their own and the customer’sneeds. Refining ideas and solutions: In order forDiesel Power Ltd to succeed in promoting itself through social media, thecompany needs to be patient as it takes time for it to build followers and beable to develop an online community. The company (Diesel Power Ltd) should beable to set a realistic target in order to succeed in social media.
E.g. thiscould the number of likes or the number of followers they should expect in thefirst 6 months. If the company Diesel Power Ltd is using multiple social mediasites, they should set specific targets on those sites. This could aiming 500likes on Facebook, or getting 500 followers on twitter. The sites they areusing should match its own terminology for media stream.
This means in order tosucceed promoting the company on social media site, they should aim to get lotlikes on Facebook as it is considered good basic measure for popularity. On theother hand twitter is measured by the number of followers an account has. Through this the company can come up with aplan and refine their ideas and come up with a solution to improve their planin the future. Company philosophy (identifying and reflecting this in postedcontent):A business philosophy is a set of beliefs andprinciples that a company strives to work toward. This helps businesses understand theiroverall goal and how to get there. This by posting relevant information or contentat the right time to get maximum number of followers, likes and comments. Promotion of honesty andrespect in posted content:The company should promotehonesty in order to gain others trust.
In addition the company’s post andcomments should shouldn’t offended anyone in order to keep their reputation.Not only this but this also applies to the businesses staff. For example, atstaff meetings make sure all comments and ideas are received with respect anddignity.
This makes everyone feel his or her input is valued and opens theatmosphere for more honesty. Make sure each manager has regular meetings withall staff members to tell them they are valued and that the managers deeplylisten to their employees’ concerns and ideas. Ways to ensureconfidentiality of information:The business needs to keep a close eye on what they post.
Thismeans that company shouldn’t post any promises that they can’t keep. They shouldalso watch out for what they share so any new products won’t be released. Example of this is Mercedes. They shouldn’t releaseall the details relating to vehicle until the product is available to buy asother companies can copy it. Methods of dealing with security issues:There are many threats when using a computer system becausenot everyone who uses the system, knows how to stay safe and they may messaround with the system.
threats that happen from inside the business forexample someone could damage the operating system on the computers by using keylogging. This will impact the business as they will not be able to use thecomputers.Although it is internal, it can still be done externallybecause someone could send a harmful email and then open it on the system,because when someone opens the email then it will be a threat.This can be reduced by Visitor passes are useful for bothstaff and visitors identification and colour coding can provide additionalinformation. This then will make it easy to challenge someone who doesn’t havea pass.
To increase security, sometimes passes are used in conjunction withcodes to be entered in digital keypads. The physical network securities the organisation can place on theirservers are CCTV, swipe cards, ID cards, biometrics, limit access points andusing shielded cables. Swipe cards will only allow people who have the card tounlock and have access certain areas of the organisation. Organisation coulduse swipe cards to allow only the technicians of the organisation to access theserver room.
For example Banks will have areas of the organisation which canonly be accessed using a swipe card this is to prevent unauthorised access tothe area.Separation of company and personal content:Businesses must make sure that no personal content is postedon the social media. This would be leaking other people’s information and needto keep an eye on this.Legal and ethicalconsiderations:There canunforeseen consequences when posting content online. People have differentperspective and opinions within the UK and the rest world.
With differentaround the world there is bound to be negative comments, and the only way whichbest to deal with these situations is to respond to it positively and promptly.The reason people post negative comments online is because they don’t thinkthey’re being payed attention to (in store, on the phone or by email). So theylash out. This then results to others persuading their peers to not purchasethe products. This will then lead to thecompany having a bad reputation.