However moving onto the negatives of PSB, there are many todiscuss.
Firstly young people are starting to abandon public service channelsand programmes, this is according to Ofcom. In 2001 it says, people between 16and 24 (mainly adolescent years). TheBBC for example has really good channels for young children, (CBBC andCbeebies). However around when they go to secondary school they develop newinterests and fall out of the old ones, which they use to have. Majority theteenagers turn to channels like MTV and channel 4 with teen drama, which theycan relate to. Ian Parkinson, a senior executive at Radio 1.
The average age ofBBC1 and BBC2 watchers is now 53 and 54 respectively the highest of the fivemain TV channels. Another example of young people starting to abandon publicservice channels is because Ofcom also says less educated viewers are turningaway to more serious material, this all links back to them being able to relateto the television which they are watching. In result of this the BBC executivesays ‘we are over serving white middle class 55 year olds.’ This statementindicates that the BBC are worried with the people which are tuning into theirchannel and are looking to broaden there audience. In 2002, for example,realising that it was hardly reaching young black people, it launched a digitalradio station called 1Xtra, modelled on pirate radio. Some people say the BBCis struggling to draw the young viewers in due to the fact the channel doesn’ttake enough risks. Comparing BBC to channel 4, we se channel 4 showing muchmore programmes aimed at a younger audience for example channel 4 aired ‘TheInbetweeners’ which was aimed at people attending education to, the show hadlot of real life situation which majority of teenagers can relate to. KevinLygo, its director of television, says that whereas Channel 4 is rebellious andquestioning, many BBC television programmes are “full of integrity andtruthfulness but also safe, respectful, backward-looking and all aboutheritage”.
Many of the BBC’s new and forthcoming offerings, such as “DoctorWho”, “Robin Hood” and “Sherlock Holmes”, are all “exhumed from the distantpast”. Which teenagers of these ages are not really interested in?