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FORD MOTOR COMPANY  Ford Motor Company isan American automotive company originated on June 16th, 1903 byHenry Ford and 11 associate investors.

In 1919 the company was reincorporated,with Ford, his wife and his son obtaining full ownership of the business. HenryFord’s first car was assembled at the Mack Avenue plant in July 1903. In the 1911he established the U.S. branch and opened the first foreign production plant inEngland in 1913. The brand includesFord, Aston Martin, Jaguar, Lincoln, Mazda, Mercury, Land Rover and Volvo.

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Fordis a multinational enterprise with over 300,000 employees and 108 plants worldwideincluding the United States, China, Mexico, Canada, the United Kingdom, Germanyand many other countries. The company designs and manufactures a line of Fordcars, sport utility vehicles, trucks, tractors, as well as service parts andaccessories across the world. Ford main competitors are General Motors Company,Toyota Motor, Daimler Company, Honda Motor Company and Tesla Motors. Thecompany sells its dealership for retail sale, car rental companies andgovernment organizations. Ford aim is to develop products that serves theever-changing needs of people globally in the automotive industry. EXTERNAL FACTORSAFFECTING FORD MOTOR COMPANY  GOVERNMENT INVOLVEMENT IN BUSINESS Oneof the external factors affecting the automotive industry is the way in whichgovernment is involved in business.

Their involvement can negatively impact theprofitability and sustainability of the organization. In some regions governmenthas increased taxes on luxury vehicles which can significantly impact the profitsthat some of these companies make and as such, can lead to a competitive disadvantage.This can affect customers in an adverse way resulting in prices having toincrease. However, there have been implications for Ford. Ford makes it more affordableby offering consumers a build and price model based on their budget.

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