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Apple has a strong brand mage that leads to strong relationships between the company and customers. The company focuses on research and development, which in return creates new products in the market. Apple has a powerful financial performance that maintains the operations of the company.

This financial performance ensures the sustainability for Apple. Apple has services that improve the operations of the PC’s, the company offers network solutions, and its main function consists of developing personal computers and related software.The United States in the main operating place for the company as he company offers its portfolio composed of the Mac computing system, pods, phones, pads, and the specific servers. “The operations of Apple Inc have been narrowed down so as to appeal to a specific group of people with the need for effective personal computers” (p .

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2). External Analysis Expansion of e-commerce in the business is one of the external factors that hinder the company. As a result, Apple will have adjustments made to its systems to keep up with the e-commerce industry.The company interacts with its external environment to help achieve goals. The vision of the company is aimed toward “creating value and competition that is sustainable for the company to attain great profit minimization levels” (p. L Apple can remain a top competitor in the market through their internal competitive environments.

“The external operating environment is an arena in which the operations of a business entity are carried out. This environment has profound influence on how an organization is run.Though complex, the relationship that exists between the external environment and the company yields positive as well as negative outcomes” (p. ) “Through the external market, the organization will be able to remain competitive and reach out to the diverse markets that have not been tapped into yet. The most important factors that affect Apple Inc are as follows: the intense competition from rival companies that have similar products” (p.

3) This high intensity in the business market makes the company lose out on potential consumers who will increase the profits of the company.The declining PC sale in the market is another external factor that affects the operations of Apple Inc. This lowers he revenue incomes of the company and decline in the profit margin of the Internal Analysis organization. Among its competition, Apple has been recognized for its brand, customer loyalty, and innovation. The company has always “used user-friendly computers with its own proprietary operating system, creating highly brand loyal Apple users.The Apple and tunes brands are both well respected and trusted by customers” (p. 4). Apes innovation with Tunes and pod, is another important factor; an innovative product, combined with a user friendly, encompassing service covering both a means to keep and organize sic on one’s computer as well as to purchase new music easily”‘ (PA) Logistics is neither rare, or an inimitable resource for the company.

Strengths and Weaknesses Apple has great competitive advantage in the market because Of its unique products. The new Smart Phones have captured great market value, along with the launch of the new Pad Mini. Another major strength for the company is its retail stores.Apple can build relationships with its customers and all of its products are sold in the same capacity. The company has also set high standards in the market to meet customer satisfaction. Apple is faced with a challenge to ensure consistency and quality with its products because technology is constantly changing. The company has experienced several glitches in its products of the last couple of years that have been resolved, however, those products are not perfect. It is imperative that Apple solve the technological errors in their products to remain competitive because there are other companies making similar products.

The last thing Apple wants is to lose sales to Samsung or any other competitor for technological errors in products. Another major weakness for the company was restricting the Phone to a operator. Even though other competitors such as Sprint can now sell the Phone to its customers, it was not like this in the beginning. Before the restriction ended, the Phone was only available for AT customers.

This decreased the market share because it excluded half of the world the opportunity to purchase this device. Conclusion Apple is never afraid to take risks, which allows them the ability to lead its industry.

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