Exploring Digital/ Analogue Part 2 ProjectExpectationsThe goal of this project is to create a Kyle Cooper inspired analogue film clipabout Emotions. The production will consist of a title sequence of 1 minute, and a further 2 edited promotional sequenceswhich will be 10 seconds long per sequence. Production will bea catalogue of imagery, Special FX make up, video clips, music and postproduction software such as Adobe Premiere.The target audience would be women and men, aged 18 – 35 based in the UnitedKingdom. Social media users would be my target audience to allow for furtherpromotion virally.
The tempo of myvideo would be slow to begin with, building up in the middle then slowing downto the end, or potentially ending on an ‘erratic midsection’ with the secondarypromotional videos concluding to the first part to encourage people to watchfurther.A voiceover withsome music and potential sound effects would be most appropriate in thissection. Platform wise Iwould envisage this being within a holding frame with promotional material onlinking into a video hosting system such as YouTube with the initial aim toevoke reaction via social media. Design Research – Kyle Cooper Kyle Cooper is a wellknown designer for motion pictures and iconic in his work.
I had never heard ofKyle Cooper so was surprised at how well known and actually how I had seen hiswork previously without knowing. Kyle believes “you have to be a designerfirst…to make one good frame at a time” (Kyle Cooper on Vimeo, 2010.) The first piece ofhis work I discovered was Twister (1996) where the dark and eerie imageryaccompanied by the atmospheric music builds a dramatic feel. I love how, wherepreviously credits had sat as an overlay to the imagery behind, this appearsblown away by the twister. As the ‘Twister’ title comes into shot, it alsoseems to build as we pan in and then gets blown away when it has become muchlarger in scale, the same way in which a twister may ‘build’ up.
Image Source: http://www.watchthetitles.com/img/twister-9stills.jpg American HorrorStory (2011) Is also one of Kyle Cooper’s works. Image Source: http://www.artofthetitle.com/feature/american-horror-story-7-seasons-of-title/ In this title sequence, you see blank shots,interspersed with photographs and objects, the areas of dark create a personaland integral sense to the overall setting as you ‘move through’ the space.
The text reminds me of Charles Rennie Mackintosh andfeels almost vintage in design which ties in with Cooper’s views on ‘text beingintegrated into a design, rather than an afterthought.’ The analogue way of working allows him to play withthe design rather than having a rigid concept which then needs executing in aparticular way through digital methods. Cooper’s views on analogue productionallows for more creativity and flexibility in his design.
The way he overlays his designs create whatfeels like a motion graphic collage which encourages the eyes to absorb morethan you might from a digital design. The work he produces engages the user asit feels organic and not something which whilst produced, does not end up witha heavily produced feel. How can I create asimilar feel?Cooper has kept the viewer engaged by the constantchange in imagery, the way they cannot tell what will happen next as you canonly see what he wants you to focus on, the integrated music and typography;where the typography is informative and also decorative. If I can aim toachieve some of these key traits, I believe I can emulate a similar reactionfrom my intended audience. In my view, Cooper views the trailers as an’amuse-bouche’ for the film – setting the scene rather than an afterthought;therefore the whole story needs to be considered and whilst this brief onlycalls for a short period of trailer exposure to fully immerse myself in thebrief, full and concise understanding of the film as a whole is imperative todoing the trailer section justice.
Initial Ideas I chose the overall idea of an emotional journey toportray in my video, as the brief was quite open to interpretation, this wouldallow me show multiple emotions but in a story like way. Typographic Inspiration I liked the usage of negative space to integrate thetypography into the design and the usage of alternative materials to emulatethe message but decoratively too. I looked at the use of an analogue clock to deliver amessage within my video and think this composition is effective. By adding somenoise around the letters it is more effective as an alarm clock style. Overall idea Female going through the motions of having anundiagnosed medical condition, questioning mental health with an invisible paincondition and then finding resolution at the end with a diagnosis. I decidedagainst the ‘losing a family member’ option as I felt this was a well coveredarea already.
By focusing on a subject area, it allows me to analyse an arrayof emotions rather than picking emotions with no correlation. My aim is to plan a script for the 1-minute part ofthe video and then pick two sections from the overall video to develop into 10second clips. Group Research I focused on one particular syndrome called ThoracicOutlet Syndrome and spoke to a group of sufferers who helped me collate wordswhich would be relevant to my film via a TOS Support Group on Facebook. Words which came up were: Fraud, Despair, Sadness,Loneliness, Humiliation, Feeling Disconnected, Isolation, Anger, Irritation,feeling like ‘damaged goods’ – these were all words that they used to describetheir feelings about their condition. Emotions to be portrayed… ConfusionPainComplete DespairAngerSuicidal ThoughtsQuestioning ‘Is it all in my head’ Overlapping hope and no hopeFraudInitial Script MUSIC – WAY DOWN WE GO – KALEOSTRIPPED Narrator: Pain isvisible right? Tangible, touchable… Images of wounds, visible pain OVERLAY with splats ofblood, blood filling screen to make solid red screen….
Narrator: But whatwhen it’s not? Solid red screen fades to surface with the words ‘invisiblepain’ which either become written into something such as flour? Then this getswiped to one side, and the character is kneading bread.. Hands with ‘why me’ written across the knuckles… Blood dripping down the arms, into the bread, thebread suddenly becomes multiple tablets being kneaded… Bread erupts into flames Narrator:Sometimes, you just can’t see it and yet the anger burns inside you… Flames fill screen Behind flames, headstones showing ‘BOYFRIEND’ ‘LIFE”INDEPENDENCE’ MUSIC – DIANA SALVADORE Person walking away from the graves, down through adark tunnel, looking to one side – sees the words ‘fraud’ in graffiti to oneside, turns to the other side and sees ‘worthless’ and crazy’ Spiralling out of control, pans to character lookingup – mascara smudged crying – taking off coat – visible wounds spelling outpain? Narrator: Doesthat make you feel better? When you can see it? Can you empathise now? Different voicenarrator: I don’t need to see it to know it’s thereOVERLAID OVER THE FILM PART: Turning and walking back towards the tunnel, walkingall the way through and then meeting someone at the end who offers a hand andthey walk off together – music tempo changes. EMOTIONS appears balanced between the twocharacters..
. MUSIC: BIRDY ALL BY YOURSELF Musical Options Crazy – Diana Salvadore Context: Feeling like it’s all in your head, mentalanguish Way Down We Go – KaleoContext: Spiralling out of control, losing hope All By Yourself – BirdyContext: Hope at the end Explorationof ideas I decided to break my idea down into scenes to allowme to plan for them. I’ve allowed to shoot 5 scenes, all around 10 seconds fromtheir beginning to the final element of the film leaving the screen. I haveallowed for 10 seconds of freestyle work to allow me the flexibility to evolvethe design without having to redesign the whole script. Opening CreditScene1: Kitchen Scene (10 seconds) Location: HomeProps Required: Tablets, dough, work surface, fauxblood, flour, camera, assistant Scene2: Graveyard Headstones (10 seconds) Location: GraveyardProps Required: camera, assistant Scene3: Psychotic Stage (10 seconds) Location: Dark and Eerie – Windsor?Props Required: clothing, camera, assistant Scene4: Loss of Direction – Fraud Scene (10 seconds) Location: Windsor, Peacock Meadows?Props Required: clothing, camera, assistantScene5: Tunnel Scene – Hope (10 seconds) Location: Windsor Arches?Props Required: clothing, camera, assistant Ending Credit Scene 1: KitchenScene Research I liked the thought of the viewer being integral to thevideo as Cooper had done in his American Horror Story trailer, so camera anglewas one in which you felt you were walking.
I decided the best way to do thisfor filming the kitchen scene was by filming first person point of view. I filmed a seriesof images which I then created into a stop frame animation to allow me greatercontrol. My aim is to add various medical related pieces into the bowl, as ifthe tablets and blood etc. are becoming an ingrained part of life for somebodysuffering from a medical condition. I then may look at experimentation with lettering madefrom the dough or look at overlaying text to include it in a way which isfitting for the film. The stills also allowed me to evaluate how the colourof my hands changed when using them and they adopted a blue hue.
My test video is at https://www.youtube.com/watch?v=Q5XojU0tMss Scene 2: LocalGraveyards IdentifiedLarges Lane Cemetery, Bracknell Image Source: http://bracknelltowncouncil.
gov.uk/wp-content/sabai/File/files/l_d5071e8c41d9354d71e7dbaa495dd149.jpg All Saints Church, Binfield https://en.
wikipedia.org/wiki/Binfield#/media/File:All_Saints,_Binfield_-_geograph.org.uk_-_76363.jpg Psychotic Location Research I wanted an eerie feel to this section of the video. Ievaluated many locations but found Windsor, Berkshire to have a great selectionof railway arches which could feel dark, enclosed and morbid if filmed eitherearly evening or first thing in the morning – time of filming would change thewhole effect in this instance. I think variousscenes could be filmed in this location. Image source: http://s0.
geograph.org.uk/geophotos/04/71/17/4711773_eed5816f.jpg Peacock Meadows, Wokingham The meadow couldbe a great place to do some filming as it has lots of small wooded copses, longpaths, open areas which could work well for the ‘losing control’ section of myfilming. Also as it’s close, it could be good for using atmultiple times of the day.
Additional plans I would have liked to create an iconic trait which ranthrough my film, which could have been useful for an ‘implied suicide.’Cooper’s use of varying black screens allows the mind to fill in blanks, wherethere are pauses in the stop frame animation. A film which uses symbolism well isSchindler’s List. The girl you see featured stands out against the blackand white background in her bright red coat, her role within the piece does notlead you to believe the ending will be of her dying and has a ‘shock factor’;something which has resonated with me from this film. It’s shocking andtherefore memorable. I thought something like a scarf or a bag could be amemorable item in my work.
Top image source: www.dailymail.co.ukBottom image source:https://www.
davidbcalhoun.com/wp-content/uploads/2016/schindlers-list-10-death-of-the-girl-in-red.jpg Special FX Make Up Mock Ups As I wanted to focus on invisible pain in my work, Ifelt it might be helpful to compare reactions to ‘visible’ vs ‘non-visible’pain so created some special FX make up looks for the visible pain look. Filming As I began to film, I realised that 1 minute was notlong enough to include all of the various sections I had planned for.
Theoverall first clips came to 1 minute 30 and I then found my timeline andplanned schedule had been too optimistic. This was due to not having priorfilming experience and whilst I could speed up the film, too much speed meant Ilost the overall feel of the project. I cut some of the clips and focused onless emotions, should I have had the full 3 minutes, then I could haveencompassed all of the intended clips. Focus had to be on areas which I feltwould have the most impact.
The mixture of cross-disciplinary media was alsoimportant to ensure that there were similarities between my work and Cooper’s.Inspiration for me for videos had also come from Saul Bass in Grand Prix (1966)where he used close up shots to build tension and draw focus in. I used someclose up shots, mixed with photography to create the idea of tension. Cooper uses handwritten elements in the title seriesSeven which added a personal element to his killer, I felt a personal elementcould be used in mine also by not purely using typographic elements for thefilm.
I took inspiration also from a poster I saw on the train into Londonwhich said ‘I’m fine’ with multiple other emotions in between the ‘I’m’ and the’fine.’ The poster was by the Mental Health Foundation and portrays how peoplesay they are fine even when they are not. I thought it was an effective andrelevant piece of advertising. Post-production As I edited the footage I had taken, I required someadditional materials for overlaying. I experimented with trying to create akaleidoscope effect in After Effects which did not come to fruition and afternumerous hours decided to source a clip of kaleidoscope pattern online as wellas some broken glass which I could use to overlay. Removing the tint from the video created a darker andeerier effect which fell more in line with Cooper styling.
Focus was purely onthe imagery and then on the typography came into it later on. I experimented with typography that I felt fitting bymocking up what could be a DVD case for the film. Peer feedback was that thisdidn’t show much about what it was about and also the typography was’non-descript.’ I decided to go back and chose a hand-drawn slightlychildish font for some small words relevant to feelings I planned tointersperse through the video. The typeface that I chose for usage in my video wasMarket Deco – it had a clean and slightly ‘devout of feeling’ styling to itwhich I felt was most appropriate for the theme of my video. I wanted clean andfresh without giving too much away. The title I outlined to give a ‘hollow’look to the emotions of the person in the film.
I used After Effects, an application I’ve never usedbefore to also animate the emotions ‘falling apart’ like glass which was aneffective way to start the trailer and took inspiration from Cooper with hisTwister titling. Audio I began experimenting with audio for the video,starting primarily with video sound effects and music together but found thatthe lack of continuity between them on a short video clip felt like it jarredso opted for a full length music clip instead. Using royalty free music, Iopted for a clip called Drifting Amongst Strangers by Gavin Luke which had anappropriate tempo and was the most pleasing in line with my video. I editedthis to create a more impactful centre part to my film through Premiere Pro.My final edit is available via : https://youtu.be/ampzfoQpcxsCross-disciplinary design As mentioned earlier in the design process,cross-disciplinary design has been evident in this unit and allowed for a multilayered and somewhat 3D styling to the work – by working with more materials,the work that has been created has more depth and therefore more intrigue.
Asthis was not something I had undertaken previously, I have enjoyed the somewhatexperimental nature of this project. Having a multi-faceted view point is veryrelevant for design and due to technological advances is more required now thanin previous years with designer pressure being higher with designing for AR andapps. Plans for 10second trailer clipsPromotional Clip feedback Viewer 1 Clip 1 gave the viewer the sense of loneliness, emptyfeeling and ‘nothingness’ and a feeling of spiralling.
Clip 2 made the viewer feel like there was a mix ofemotions – sadness, emptiness and elated. Felt there was a humorous element andslightly lighter hearted than Clip 1. The question at the end made them selfreflective of their own emotions. Viewer 2 Clip 1 made the viewer feel sorry for the filmedcharacter, they felt the closing of the eyes was indicative of struggle andmental health.Clip 2 made the viewer also feel the scene was aboutmental health but more of a multiple personality bi-polar feeling.
The questionalso felt thought provoking but without feeling heavy. Clip 1 https://youtu.be/UisiBqbO7Oghttps://www.youtube.com/watch?v=MNHXxUWI_sc Reflection I learnt new skills through Premiere Pro and AfterEffects which were relevant for my course but meant a substantial amount of mystudy time was used in learning new skills and therefore my work is not whollyindicative of the time spent on this project. The works of Cooper and Bassstuck with me as inspiration throughout this project.
Image Sources: (Medical Condition Moodboard) https://www.americannursetoday.com/wp-content/uploads/2016/10/ANT1016_SeasonsofLife_Grief-750×300.jpghttps://wattsupwiththat.com/2016/07/25/my-emergence-from-the-end-of-a-long-dark-tunnel/https://www.pinterest.se/pin/381257924685193469/https://fineartamerica.com/featured/abstract-spiral-mental-roller-coaster-mike-savad.htmlhttp://theocddiaries.com/physical-health/the-beauty-of-a-broken-body/ http://baypsych.com.au/managing-physical-pain/http://hackerspace.kinja.com/how-to-help-someone-who-has-suicidal-thoughts-1626994867https://byjus.com/biology/nerves/ Image Sources (Losing Family Member Moodboard) http://www.jeffbullas.com/what-i-learned-from-reading-these-5-books/https://www.recoveryconnection.com/denial-river-egypt-addiction-will-convince-sick/https://www.americannursetoday.com/wp-content/uploads/2016/10/ANT1016_SeasonsofLife_Grief-750×300.jpghttp://www.newhealthguide.org/images/1HT02530/man-crying1.jpghttps://alexyvergara.wordpress.com/2015/11/14/mourning-the-death-of-a-loved-one-takes-a-lifetime-of-getting-used-to/http://wellbeinginfo.org/self-help/support-info-advice/loss-and-bereavement/https://www.charitytoday.co.uk/wp-content/uploads/2017/10/bereavement-1.jpghttps://inlpcenter.org/wp-content/uploads/2013/08/Acceptance.jpg Typography Imagery https://i.pinimg.com/736x/d1/f6/b7/d1f6b7841565cfe473ddf4272dc6cc53–food-art-food-networktrisha.jpghttps://www.123rf.com/photo_32613498_stock-vector-psychiatric-medication-written-with-tablets.htmlhttps://www.pinterest.co.uk/pin/287174913709425593/?lp=truehttp://nextluxury.com/wp-content/uploads/one-word-mens-knuckle-tattoo-with-forgiven-in-script-font.jpg Bibliography