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Rock Street, San Francisco

Executive Summary

financial and business plans are all directly connected. This arrangement
diagrams a system for progress and growth, and separates in into parts that
will help the Cloud Café execute marketing exercises to give a strong rate of
profitability. This arrangement is intended to support the strategy for
success, keeping this in mind it is a path for the business to understand the
factors both internal and external that can impact the café in the market it is
operating in i.e. Dublin. Accompanying theme will help characterise how Cloud
Café intends to separate the business and its list of products. This will help
the café to compete in an environment which is already very competitive and
depict the procedures to take the café business in the right and profitable

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The core
objectives of marketing:

·       To secure 15% of the market in

·       Establishing ourselves as a local brand,
with solid connections to the local population.

·       The cleanest, most responsive Quick
Service cafe in Dublin.

The main
target audience:

·       College student from the nearby
colleges/Hostel accommodations.

·        Nearby offices with special focus on office
workers and business people.

Current Situation

Cloud cafe
opened for service a year ago. Business is great, and clients have been awed
with our offerings, however we must concentrate on our endeavours executing the
methodologies and strategies sketched out which was originally a 2-year plan,
which includes a gaming zone for the second year. The new generation will love
the concept as they will have best of both the worlds where they can relax,
drink which ever coffee from the coffee bar menu and, enjoy the gaming section
giving them the best of the both the worlds. Separating ourselves from other
more conventional cafes has given us the capacity to compete on the bar and
bakery side of the business efficiently with other rivals. The sales graph is
in the right direction and in-accordance with projections. The business is
quickly being acknowledged by the local population. Returning customers are
meeting the sales illustrated in the strategy for success.

Market Summary

Cloud Cafe
is looked with the energizing chance of being the main mover in the cafe
environment and joining it with gaming zone. The reliable prevalence of coffee,
joined with the developing enthusiasm for games, has been turned out to be a
triumphant idea in different markets and will deliver similar outcomes here. All
the above target markets for the Cloud cafe benefit are developing at a
generally quick pace. We’re looked with an expansive number of potential
clients, and we’re putting forth a required service.


Market Growth

·       College students keep on growing at
an unfaltering pace, at about 6%.

·       Workers from the nearby buildings in
the downtown region and office professionals keep on adding esteem, developing
at 4%.

·       Seniors are also playing a
significant role in sales for the business, developing at very nearly 7%.

·       Teenagers keep on playing a
noteworthy part in the form of walk in customers, developing at 3%.

Cloud cafe
clients can be partitioned into two gatherings. The primary gathering knows
about the idea of gaming zone and wants a dynamic and welcoming air where they
can escape their workplaces or homes to appreciate a nice cup of coffee and
play any game depending which ever medium they need to utilize like (PS4 or
Xbox One). This gathering is comprised of students from the Universities close-by
the cafe and representatives from close-by downtown workplaces and
professional. The second gathering isn’t as comfortable with the idea of a
gaming zone. They are the sort of customers who visit the cafe on a nice sunny
day and relax the outside ambiance which the cafe has to offer. This gathering
is comprised of seniors from the city-centre area, and as of now none of the
cafe offer this sort of customer service and environment that cloud cafe is
putting forth. They likewise utilize the cafe to meet with loved ones and they
will be the most frequent customers of the Cloud cafe.

Needs of Market

The quick
development of the gaming and gaming cafe that has been seen worldwide is just
the start of a seemingly perpetual pattern towards an economy based on the
foundation of the Internet. This might be new to join a gaming zone in a cafe
for the Dublin market, however for the following a few years, the market will
guarantee that the market for gaming and cafe can work splendidly together and
can guarantee colossal development. Building up itself as the principal
gaming-cafe in Dublin, Cloud cafe will appreciate the primary mover favourable
circumstances of name acknowledgment and being the first to break the
traditional cafe environment. At first, Cloud cafe will hold a hundred% offer
of the gaming-cafe locally. In the following year, contenders will enter the
market. Cloud cafe has defined an objective to reliably keep up a piece of the
market of more prominent than 40%.


The gaming
business has turned into a state of discussion in every single social
gathering. Individuals are discussing distinctive recreations they have come
across or played, businessmen are looking at gaming zones for investments, and
children are discussing the most recent offering in the gaming industry.
Individuals get a kick out of the chance to convey their gaming experiences
with their companions, partners, and family. In any case, it can be hard to do
it at the workplace or in the family gathering. An agreeable place to meet, greet
and share these encounters is turning into a genuine proposition.


Cloud Café

·       Meeting place for businessmen keen on
sharing their business thoughts on some espresso.

·       A social centre for students and
youngsters intrigued by sharing a cup of coffee and their gaming experiences
with companions.

·       A place for close-by seniors to meet
and greet over a cup of coffee and, appreciate the individual client benefit.

·       A ceasing point for tourists and
appreciate the buzzing happy environment never seen before.

During the market research for this specific marketing plan,
questionnaire based questions were asked from some potential clients who were
present in the cafe. some local professionals from nearby offices and many
students who are regular to the cafe. Some key discoveries include:

of the subjects said they would pay for gaming.

Euro an hour was the most mainstream hourly expense.

subjects utilize the cafe 3 4 times a week to have quick meeting and were
thrilled by the idea of a cafe mix with a 21st century gaming environment.

Market Growth

The services
that Cloud cafe will offer is developing quickly. The gaming cafe approach
hasn’t been really utilized in the market yet, yet comparable businesses are
developing quickly on a worldwide scale. The main aim of the cafe is to provide
a friendly yet trendy environment where by the end of each visit it’s a win
situation for both the business and customer. Whereas, people from the business
community from the nearby offices utilize the cafe to get up to speed with day
to day stuff which they can’t do when at work and tourists do stuff
accordingly. The customers that we serve daily has a considerable lot of
similar needs and interests. Student community keeps on developing and rise in
number as the University develops. These university community tend to have cash
and an enthusiasm for up-scale social focuses. Business in the city centre is
on the ascent with the new Luas lines with more and more people travelling to
city centres on Luas instead of using their own cars. Cloud cafe will focus on
these gatherings with radio and TV spots on neighbourhood stations.


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