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Media Analysis

‘Media’ is the plural of the word ‘medium’, which often refers todifferent ways of communicating with other people; if the target is alarge number of people, then it is called ‘mass media’. There are manytypes of media, such as TV, radio, films, newspaper, Internet etc. Themain purpose of media is to entertain; however they can also be usedto persuade, inform, explain and advice. Media can be very powerful;therefore people are influenced and affected by them.

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The two articles we have looked at for analysis have a common theme –both talks about the dangers and long-term effects of tanning. Thefirst article is from The Big Issues and the second is from DerbyEvening Telegraph. The Big Issue is a magazine sold on the streets ofbig cities; Derby Evening Telegraph is a local tabloid paper.

Tanning has not always been very fashionable. In the Tudor times,untanned skin was considered to be a sign of wealth and status. Peoplewho were tanned were often labourers and peasants working outside onthe farms. However in the nineteen twenties, when Coco Chanel, a topdesigner, returned from the Mediterranean with a tan, people thoughtthat it was very attractive. Nevertheless not everybody could affordto travel abroad for a tan, it was only in the sixties, when packageholidays came into place, going abroad was made possible. Nowadays, ifpeople are tanned, it means that they have money to go on holidayabroad.

The Big Issue, as mentioned before, is a magazine sold on the streets,and the profit goes to the homeless people. It was founded in nineteenninety-four. The Derby Evening Telegraph is a local tabloid pap…

… reader to feel empathy with Lynne, thus understandher position better.

It is easier for the reader to see the message and purpose of the textclearly if only one story has to be followed. They only need to focuson Lynne, and with her the distressful experience. This ensures thatthe reader wouldn’t be sidetracked.

From the evidence I’ve seen, I think that the ‘Sun Vampires’ stand outmore between the two, because the writer has wittily turned a weightyissue into an rather enjoyable, light-hearted read. The words arebittersweet; on the one hand, addiction to sunbeds is serious andcould be lethal; on the other hand, the writer ornaments the wholeexperience to make it seem as if the ‘tanorexics’ are foolishlythrowing themselves in coffins – which might eventually kill them –and balances the grisly matter.

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