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In the same way, it is seen that the success is always subject to many challenges in the process.

Internal and External environments Every organization is usually surrounded by factors within and outside which affect its performance. These factors fall within the internal environment and the external environment. Wall-Mart is one such organization that has a set of internal factors which influence its operations. The corporate structure of Wall-Mart is seen to affect operations. Even though it is a public corporation, the majority of the stock is held by the Walton family which creates a lot of involvement from the family members.The family has much influence on the top level management of the organization.

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In the same way, the centralization of the organization in Arkansas is usually seen to be a major concern with respect to management as it creates challenges in control. The organization has a strong corporate culture which has greatly enhanced its success across the world (Chicory, 2012). On the other hand, the operations of the corporation are influenced by external factors most of which are beyond its control.The weaknesses realized in the global economy as a result of uncertain financial environment have affected many global corporations like Wall-Mart. In the wake of the financial crisis, the corporation faced major challenges. The present situation is nevertheless promising and the organization is performing well. Socio-cultural factors play a major role in the operations of the company. Considering that Wall-Mart operates in many countries across the world, issues of culture normally present a challenge and creates the need for reorganization of activities in order to suite specific interests.

In the same way, technological changes realized across the world re part of the larger external environment in which Wall-Mart operates. The organization has been at the forefront in using technology to enhance its operations and ensure efficiency. Similarly, political and legal factors are normally realized especially in foreign countries. Differences in labor laws across countries mean that the corporation has to adapt effectively. The success of Apple can be largely explained by the nature of operations in the organization in the form of internal and external environment.The internal environment of the company is characterized by a corporate culture where aerogramme and engineers run the company as opposed to managers. As the organization got bigger, the matrix Structure of management was adopted and the strategic decisions in the organization are conducted by project managers who are well versed in their areas of operations. The culture of innovation is strongly advocated in the organization and its success has always been seen through the products (Lashing’s, 2012).

Across the organization, employees are inundated with the idea bethinking different in order to create positive change. Apple has very effective advertising and racketing strategies which have increased the popularity of its products across the world. Apple is known well for its proper brand positioning which gives its products a lot of uniqueness. The products are greatly designed in order to exceed the quality realized by competitor products. On the external environment, it is realized that several factors enhance or affect the operations of the organization on the global scale.

The global market is one such factor which determines how the organization designs its products and how it serves the different market segments. The market is never static and the preferences of the customers keep changing. In this case the executives at Apple must always ensure that the needs of the clients are effectively addressed at all times. In the same way, the industry has become very competitive in the recent past and the organization has to find ways and means of staying ahead of its competitors. In this case, innovation plays a major role in ensuring that new products are constantly produced by the organization.Competitive advantages The competitive advantages realized by Apple have catapulted the organization to the great heights it enjoys presently.

The hardware design forms one of the major competitive advantages. Indeed, the products of Apple are elegant and well designed and every vendor concurs that the products have no equal in the market in terms of design. The laptops, desktops and phones produced by Apple are always designed right for the first time and this puts them ahead of the competitors in the market.

Another area where Apple has much competitive advantage is marketing of products (Schulz, 2011).Indeed, the organization recognizes that many people are impressed by the design of its products. As such, the marketing of the products is focused on informing the consumers Of how the products can make life better. For instance, the success of pod was major a result of the intensive marketing campaign that was launched by the corporation. Even though he is long gone, the presence of the name Steve Job in the organization is a competitive advantage in its own right as it is associated with competency and quality (Lashing’s, 2012).In addition the company has integrated its products using a common operating system which makes it Seibel for the users to run applications on different products like computers and smartness. This has increased the sales of the products by creating brand loyalty. In order to sustain this competitive advantage, Apple focuses on quality and integration of its products to ensure that they do not easily become obsolete.

Apple uses the conventional measurement guidelines like PESTLE analysis in order verify its strategic objectives. These guidelines have proven effective over the years (Schulz, 2011).The success of Wall-Mart over the years can be pa arty attributed to the various competitive advantages held by the company. Wall-Mart is generally associated with low prices which have made it popular on consumer products like food and healthcare. Consumers generally look for stores which offer goods at affordable prices. In this case Wall-Mart takes a leading role with over 100 million people visiting its stores in a week. The company is able to sell at lower than average prices due to economies of scale arising from its large size.The company has remained a low cost supplier of products for a long time because the stakes it has established in the market are very high which sakes it difficult for other suppliers to easily venture into the market (Fisherman, 2010).

The customer oriented workforce in the organization is a major asset which places it ahead of other competitors across the world. The customers at Wall-Mart are well motivated and subscribe to the customer centric culture at the organization. Wall-Mart basically sustains its competitive advantage by its large scale operations across the world which makes it stay ahead of its competitors.

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