For the past few years, Receipt Benefices has quietly implemented ambitious corporate responsibility orgasm that has delivered results in all key markets around the world and set the pace for the industry.
ORB acknowledges that customers are passionate about their products. That is why the Receipt Benefices team takes pride in the products they make available to all of their markets. They also want their customer to have this same confidence in the use of those products no matter where in the world. With sales in over 200 countries, the company has to be sure that their products are safe and effective in all markets.This way, customers can be confident that they will improve their lives. Receipt Benefices developed the famous recipe book in an effort to better serve its customers.
IBM IBM is a good example of a company that has demonstrated environmental adaptability. IBM is an American computer manufacturer, founded by Thomas J. Watson. IBM is also known as big blue after the color of its logo. The company has made everything from mainframes to personal computers and has been immensely successful selling business computers.The IT industry is highly volatile and the industry is always changing leading to new demands of technology. IBM started as a maker of typewriters because they were needed for the publishing market.
As the market changed from typewriters to computers; IBM adapted to this change by becoming an electronics manufacture. As the demand of data storage rose IBM invented the disc drive, the floppy disk, and the magnetic strip. As the demand of software for computers rose MOM also branched out into this industry. Recently Cloud computing has been the most popular thing in IT world so IBM has also invested in this as well.By adapting to the changes in the technology market IBM has been able to survive in this rough market over 1 00 years.
Without these fast acting changes and adaptability to the market IBM would have never survived this long. Apple Incorporated The fundamental strategy of Apple is to bring products to the markets that are customer-focused. “Apple’s strategic objective is to corner the electronic consumer market by delivering products that are functional, easy-to-use, and relatively inexpensive to produce” (Esposito, 2011 , Para. ). Every tactical plan Apple spins up; from the pod to the phone to the pad, supports, and further elf achieve this strategic initiative. At Apple, tactical plans that do not align to this overarching strategy are not considered or funded. Market share and revenue figures attest to the success of these tactics in supporting the strategic objective.
Apple has been successful because they have articulated a strategy and ensured that tactical objectives support that strategy.Based on the analysis of Porter generic strategies, Apple employs the focused differentiation strategy. Apple uses the different operating system with windows and developed an own operating system with high designed rearward and software. In the market, although their target customers are relatively much smaller than windows, Apple locks customers with the unique operating system and design.
From the last year’s profit comparison of the mobile phone market, apple used its 4% market share to acquire almost 50% profit in this market.This is a successful differentiation strategy. Apple believes that price of products is not a good way to attract customers as this may lead to a negative impact on the company’s financial statement.
Wall- Mart Wall-Mart is one of the biggest retail giants in the world. Wall-Mart excels in terms of speed and cost by locating all domestic stores within one days drive of a warehouse while owning a trucking fleet. Every country that Wall-Mart has moved into their environmental adaptability is amazing, they know what the customers want and they offer a low price for their products.Wall-Mart is able to adapt to any country through their citizens, cultures, beliefs, and the products that they want to buy. There are always new strategy plans that Wall-Mart puts into action, for example recently the sales in the United States have been down. Wall-Mart has reconstructed a new strategy in which they will open hundreds of Wall-Mart Express stores all over the United States. Because Wall-Mart has adjusted so well to every environment around the world, the competition out there cannot beat them.
Wall-Mart has the best prices as well as delivering their products to their customers in a short amount of time.They are constantly looking for ways to improve their stores; adding new features like layaway or sales on certain items; even changing the color on their logo that is outside every store across the globe. Tests Motors Tests Motors Incorporated is a Silicon Valley-based company that designs, manufactures and sells electric cars and electric vehicle perpetration components.
In 2003 a group of Silicon Valley engineers, Martin Bernhard, Marc Tarpapering, Ian Wright, Musk, and JOB Stubble, decided to market and produce the T-Zero prototype electric sports car created by AC Propulsion forming what the world knows today as Tests Motors.The company is the first to design, manufacture, and sell a fleet of only electric cars and electric vehicle perpetration components. These cars have zero emissions and consumers do not have to compromise horsepower or low mileage making these products ideal for protecting the environment with cars that has no pollutants going into the air. Operating on a global scale shows how these new products are in demand and bringing a new environmentally friendly product to an industry where consumers want environmentally friendly cars.