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Communication in IKEA-

1.      Marketing

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2.      Catalog

3.      Websites

4.      Publications

5.      Feedback

6.      Media

7.      PR(Public


Marketing-Marketing is the best way
to communicate with customers.  Marketing
helps IKEA to reach as much as people they can. Company use various channels to
tell the customers about their offers and inspire them to visit to the stores.
Beside all these the first step is to always customer needs.  They use following Channels to communicate with
just to know their needs.


IKEA communication Department
develop the Catalog in Almhult and Sweden. Catalog is one of the best channels
to tell the customer about product.


These organizations are associated
with numerous parts of the world. They put incredible significance in having a
decent picture to partners and clients. A portion of the things they do to
accomplish this, is to have a gathering of communicators responsible for
imparting the data to the general population. Their site is one of the primary
hotspots for this data to be gotten to. The sites of these organizations are so
rich in data. Anything from money related reports to what they improve the
situation the group is found in the site.


Nowadays, media is one of the best ways
to reach people or to communicate with customers. IKEA uses TV channels with
their extensive penetrations across the world to reach and convey the messages
within the masses.


Communication is not the one way process.
The process of feedback is also as important as telling customers about product.
The feedback can positive or negative and helps the organisation in improving
according to customers’ needs.


The use of print media particularly
daily paper, offers wide entrance inside masses in a complex way. Daily paper
can be the principle  of helpful data
which can give up and coming data to a bigger portion of group of onlookers as
it is advantageously open. Moreover, territorial daily papers can likewise be
used to spread out the message to nearby group.


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