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The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their valuation.

Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager- manager, manager-shareholder interactions, in addition to organizational structure, natural resources’ access and brand awareness, among others (Schneider, 1995, p. 70).

Environmental scanning of the external organizational environment focuses on the analysis of the industry/ immediate environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper measurement guidelines for verging strategic effectiveness and their organizational environment focuses on the analysis Of the industry/ industry environment appraises the competitive.

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