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Apple Inc. is a large American company operating in several countries that stay ahead of the information technology which headquartered in Cupertino, California that develops, designs and sells consumer electronics(electronic devices expected for daily use, typically in private homes), computer software, and online services. The company’s hardware products involve the iPhone smartphone, iPad tablet, Mac personal computer, Macbook laptop, Apple Watch smartwatch, iPod portable music player ,Apple TV digital media player. Apple’s computer software includes the macOS which is the operating system designed for personal computer and iOS operating systems designed for mobile devices, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity applications. Its online services involve the iOS App Store, iTunes Store, Apple Music, iCloud and Mac App Store.

Apple Computer was founded in April 1976 by Steve Jobs and Steve Wozniak. Jobs was the person who came up with the “Apple” name for company after he visited his friend’s apple farm because the name “Apple” does not sound technological. Woz provided the hardware and software development and almost single-handedly created the company’s first two personal computers, the Apple I and the Apple II. Jobs understood that it could be a salient innovation because no one had made anything like it before. Jobs suggested that makes the personal computer into business. Jobs was almost responsible for marketing to sell the personal computers and raising finance for the company. A few years, Jobs and Wozniak had hired a staff of computer developers and designers and had a production line. They saw remarkable momentum and revenue growth consistently for the company. Within Apple became “public company” in 1980 to accomplish financial goal. This meant Apple will sell millions of small shares in the company to the public. It was an effective way to gain more fund so the company could grow.

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The next few years, Apple created new personal computers called Macintosh, which began the home computer revolution and popularized graphical user interfaces. Apple products received widespread positive reviews. However, there are two major flaws which is the high price tag of Apple products and limited software choices which the Apple software was not compatible with other software in the market(IBM PC) began to cause problems. As power struggles between main executives in the company, Jobs had lost control of the company because the workers do not like his management style. Soon, Jobs decided to resign from Apple and created his own new company(NeXT) which aim to create a computer for the higher education market.

As the market for personal computers increased, Apple’s computers face decreasing sales due to lower-priced products from their competitors, which provided the Microsoft Windows operating system. Apple are about to lose the competition in the computer market.There are more managerial jobs shuffle occured in Apple until CEO Gil Amelio in 1997 decided to purchase Jobs’ company to bring him back to Apple. Jobs regained position in Apple as CEO, and started a process to restore Apple’s position in the market, which included launching Apple’s own retail stores in 2001, adjusted some of the hardware technology in its computers and making various mergers and acquisition of software development companies to create more software with different features.

Apple again achieved the goal and returned from deficit to profitability. In early 2007, Jobs announced that Apple Computer, Inc. would be renamed to Apple Inc. to reflect it concentrate in consumer electronics. Afterwards, one of the greatest creations of Apple company had been announced, the iPhone, which met good acclaim from public and lead Apple to significant financial success. In August 2011, Jobs resigned as CEO due to health issues, and Tim Cook replace him and become the new CEO. Two months later, Jobs died, indicate the termination of an era for the company.

Apple is the largest information technology company in the world by earnings and the third-largest mobile phone manufacturer in the world after Samsung and Huawei. In early 2015, Apple became the first U.S. company worth over US$700 billion. The company hires 123,000 full-time employees during September 2017 and supports 499 retail stores in 22 countries during December 2017. It manages the iTunes Store, which is the largest digital music retailer in the world. In January 2016, Apple products are actively in use worldwide by more than one billion users. Apple’s worldwide annual incomes totaled $229 billion for 2017. The company has an inflated level of brand loyalty and has been repeatedly ranked as most valuable brand in the world. 

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