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A large part of the reason that Google ranks #1 on the top “100 Best Companies to Work for 2017” according to Fortune is due to their competitive compensation strategy. Google is known not only for their innovative technology breakthroughs but also their innovative compensation policies. Google Human Resources performed a survey to determine what type of pay is preferred by their employees such as base pay or bonuses. Managing Human Resources and compensation strategies effectively is vital to organizations within the modern and fast paced business world. Google had created a strategic compensation that gives them a competitive advantage among their competitors by attracting, retaining, and motivating highly talented employees.

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